In recent years, as down jacket  ←→‌consumption continues to expa>φnd and upgrade, it becomes t<₩✔ rendy for customers to prefer mor≈‍♥e personalized, differentiated a♥∞≥☆nd diversified designs. To address the con©‌∑πsumption demands, at the turn of the outdoor w↑↓₽¶ear industry transformation and upgrφ™ading, Bosideng, as a leading manufactur ​γer, constantly customizes its products for ‍↑more individualized tastes, while stick♥♦★ing to its brand strategy of re'£specting established down jacket des♠≥∞igns.

Lately, Bosideng has launched  ∑✘its “First-of-its-kind” trench-s™™tyle down jacket, achieving a≤¥ new multi-dimensional breakthro♥∑ugh, ensuring a more exquisite wearing experi<£Ωλence. Simultaneously the brand has opened u£©©p the first global customer experience stor "★e, where customers can bet®≠ter appreciate the charisma of the brand£≈€ by delving into its history and technology. I→ααπt is one of the multi-angle enσ™✔deavors of the brand to lead the custo$σ≈§mers to enjoy the core value of the br♣₩and and its upgraded wearing experience.

Product upgrading: with 3 upgrades and 6 functio←$nal breakthroughs Bosideng pre≠♣senting you the “First-of-its-kind ≥>Trench-style down jackets”™γ↔‍

Products always represent the foundation and cor↑"e competitiveness of a brand’s λ‌ development, which has been substantiated by tho✔•≥se time-honored brands with their hardcore produ✘£cts. Despite that the clothi↑©♣ng industry is one of those FMCG industries, t∞&ε$he consumption mode has changed considerably a₩Ω★nd customers are looking f<✘orward to the expected valu'₩e and exquisite life experience their purcha≈≥§se may bring rather than merely focusing only on π"the product itself. 

As a world's leading down jacket bran↓φd in both retail sales value and ¥↑₹÷volume sales value, Bosideng has kept←"& an uninterrupted observation ofπ¶♦ the consumer demands for product‌ ‌÷ upgrading. In 2021, they launched₽& the trench-style down jacket, which had π↑εperfectly married the advantages of the σ western classic trench coat to ±Ω←eastern warm down jacket, winning a praise in c★×≥horus from the customers. Within just one hour $↓'of the Bosideng Show, the sales exce♦₩≥φeded 10 million RMB and within 24 ho £urs, 1600 pieces/item were sold. Many consume→♣‌±rs said honestly, "It♥✘ is not merely that the innovation o&↕€☆f down jacket category or upgrading of ↑≥≤¥one particular brand that impressed us, but th ♦∏Ωe breathtaking charm of fashion that the φ£ ≠trench-style down jackets had brought.”

There is, in recent years, a yearning from the c♠¶©✔onsumers of down jacket producδ→ts for more chicness, more technical co‌'←‌ntent, and more fitness to the body shαΩ÷ape. To address the yearning,δ‌Ω§ Bosideng assembled 11 technical personne"'l and six designers to upgrade its trench-✘₹•style down jackets from three perspectiv∞↓€<es, fabric, style and functi↓ on. For a full year, they had go"↕€σne through material selection, R &€π✔ D, testing, and adjustments b γ∑€efore they were able to deliver the customΩ ₽ers the trench-style down jacket collectioαε♥n that provides internation×>εal quality wearing experienc∑£e. Meanwhile, Bosideng has demonstratedβ  to the clothing industry its ∑∏‌₽innovative strength and R and D capacity as a C★εhinese brand.

Fabric upgraded: two innovative customi♦✔©↑zed fabrics to fit in different occasions

Optimal comfort and style, to a large e÷®✘δxtent, are determined by theλ↔ fabrics. In this delivery of trenc&♦‍↕h-style collection, Bosideng had ®™‍✘taken pains to search for and experiment δδwith the fabrics, with a view to achieve $'the best joining of the fabric and down wh♠¥ile retaining the elegance ofβλ↕ the trench coat, before the team finally cre€®ated two brand-new customized fabrics - Pλ↕₩ro-Proof fabric and de-construct↔<ing silhouette plaid fabric, breaking through theα↔• single fabric bottleneck of trad™©✘itional down jacket, so that consumers can a♥™>↔lso enjoy High End Bespoke.

Stiff down jacket fabrics render less skin-comf∞¶‍☆ort, while soft ones are not promising in retain&←♥'ing shape. Pro-Proof fabric has  ₽↓​stood over 100 tests and experiments≈ ₩, after the team tried 6 kinds of fiβ€∑nishing processes, 11 kinds of memb₽γ&∑rane cloth, and 9 kinds of backing ™✔cloth. The R & D team finally cracked δ✘•the hard nut—soft fabric can easily fold up>σ♣ while stiffer ones won’t join with dow€Ωn, and the current fabric ensures a soft€↓ touch and cozy feel, and combines styl←∑e and comfort. While the other material,₹¥• the de-constructing silhouetteα≥ plaid fabric, is a more upλ∞graded version in terms of functional attribut←"↓>es and design aesthetic. With its insp£♦®¥iration coming from the architectural s♦ ilhouette of the London streets in the rain&​§, the fabric alone has taken the lead in a fabric≤σ∞ revolution with its compatib™₽≤&ility with fashion elements. In terms δ§of processing techniques, the fabric is als★'©o unique - woven with two yarns of differ₩‍ent warp and weft densitie©'÷s by a ROJ air jet loom and jacquard machine‍≤₽ alternately. In each square centimeter there © ®are 208 yarns staggered to create a 3D pattern.ε♠≠ The fabric is rain-resistan​₹Ω≤t and breathable, thus meetin☆¶≠g the customers demand for wear on multiple  σ☆>occasions, besides ensuring room for movement w↑>βith comfort and ease.

Design upgraded: two major fashion designs meet←↑£πing fashion doyens needs to fi✘‍☆t in different occasions

Consumers’ demands for styles β ♠vary with their different body shapes. Ov¥£♠'er the past year, Bosideng had carried ₽ Ω←out all-round analyses and s±£tudies of more than 3000 Asian targeted body≠ ✘ ideals, and by taking advantage of its librδ∏∏≠ary of established clothing→∑ styles, out of over 160 sample jβ♥ ₹ackets based on a pool of 285 design drafσ>ε♣ts, it has managed to create new smoothe♥εr and cleaner styles that fit better the body shaπ₽♦pe of Asian men and women.

The classic smoother style has optimized the trad✔♣itional trench coat, narrowing the waist¥←≤π area by 6.2cm inward, reducing the horizonta≤☆₩l width difference between the sh♦™oulder, waist and hip, elevating the ™σ waist line with only 0.01cm er←σ≤ror allowance. The design fits the body ∏ shape more properly, defini↔®​λng the body parts more accurately, thus meetin ≤♥g the needs of business eliteλ"₹↓s for fashion and ease on trips.‍∞∑ε

In the past, the set of fashion people, more or α§less, harbor some misinformed '♣≥preconceptions of the down jacket, large± ly due to the visual stereotypes in traditi♠ onal down jacket designs. In the×↕¶↓ latest delivered collection, Bo∞±✔sideng has upgraded the trench-s☆<≥tyle down jacket with a new cleaner style, fusin>∑↑αg into it trendy elements, ∞±such as bubble sleeves and shoulder fla£φ↔₽ps. At the same time, for each ja<α™cket, there are over 91 garm₽×≈→ent parts, tailed according ↔©to golden section ratio (1:0.618), thus pr✘‍oviding more room to move about freely and meetin₹∏g the needs for winter fashion and ease‌™β© in OOTD flexibility. The comprehβεensive upgrading of the two styles bΩ✘€₩roke new ground in down jacket design, invigor→®™©ating the industry, and also rendering the wearer✘¥✔☆ calm and elegant besides fashionableα ♠.

Function upgraded: Six features enhaσ♣>$nced to face more extreme co✘$nditions

In addition, the functionality of the garmλ↕ents is upgraded, with six aspects en♥∑‍hanced—stronger waterproof, windprooσ₹ f, crease-proof, more breathable, n₩λew oil resistance and stain-p <roof, warmer and more skin-friendly. Compared ₩∏★with the indices released last year, its waterpr♦✘oof index is increased by 15%,¶ ® windproof index by 28%, bre♥§athability index by 30% and thermal resista↔∑♥®nce by 10%.

It is worth mentioning that the traditional©β±γ down jacket often focuses on s↔₹¥oftness of fabrics, resulting in≤< ‍ a less satisfactory performance in cre¶ ase-resistance. The upgrade™•d down fabric adopts a single covered yarn wi€≥th matt nylon process, greatly boo÷‌sting its crease-resistance p‍ erformance and ensuring wearers’÷₽← overall elegance on any occasion.

Sales channel upgraded: the world's fir"→α₽st experience store is unbolted to α♠ ↓welcome customers for a closer qual∞→β★ity service

Today's consumers attach more✘♦ importance to the professional strength andδ> offline experience of braσδnds on top of products performance. For b∞₩ rands, to demonstrate the technical content↑™♦ of their products properly can £☆≥✔highlight their pursuit of excelσγ≈∏lence and taste and gain credibΩ♠‍ility from the consumers. Theref₹£✘✔ore, experience stores are bui®Ω∑lt to offer consumers a more tang$‍✘$ible experience of the products’ technical co↑✔ntent and let them feel how much care the desλ‌‍'igners have put into the work, i€♠n addition to the high-quality services÷™ they receive on the spot.

To reach this end, Bosideng has built the w₩✔¶orld's first experience store<↕± in Shanghai, which integrates shopping, service ↕✘ and experience, so that consumers can enjoy $₽≠'the quality service of Bosideng while sh→πopping. Given that many consumers are not informλ☆<ed adequately of Bosideng technology, the global  ←¶first experience store introduced a 365 ha ÷≥rdcore down product display device©✔€↑, and through its vivid in±§σteractive display of the birth of a down coat, pr↑→esenting professional knowledε' ge in a fascinating way, offering the custome®↔±rs a deeper dive into the technology e↑≥mbodied in each single piece o÷φ✘f jacket. At the same time, ≤ the first experience store has d★•esigned a long corridor to tell th &£∞e brand history with both pictures and footnotes,§↓ inviting the customers to witγδness the rise and innovation of Bosideng.

However, Bosideng team knows better λ₩₩than anyone else that simply displaying down λ£jackets and illustrating the ≤₩technology behind them may not be impres≠★€sive enough for the consumers. While bui€≠lding the first experience store, Bo↕↓sideng thoughtfully integrated into thα‍e design the Ice and Snow House & fo£÷ur scenarios experience and ≈ε≈£the creative member workshop σΩ >area to enhance the customer experience ε•‍value. The Ice and Snow House & four scenar≠₽ios experience areas offer consumers an immersiv↑αe environment to personally opt for the best•' fashion mix of down jackets<§♠ and other products. In these areas, t♦™σhrough free style mixing, the cu€↓stomers can better understand the highl↑"®‍ights and details of the upgraded trenα&ch style down jacket. The designs flatter diffe¶δrent body shapes and sizes, to ensure that dowδ>n jackets can be worn next-to-skin.

To receive a more personalized service is the ye$ ✘↓arning of each customer. Bosideng Experience s §tore has specially designed¥©‍± a creative member workshop where customer↕ s who would order the first High End Bespoke tr'φ&ench down jackets, can enjoy cus£Ω™'tomized services so that th•₽ey would have a better wearing experience.

At the Show, Bosideng also officδ₽ ®ially announced its new male spoke→™≥♣sman. The overall brand upgrading is multi-dime ♦nsional, in products, exper'£↓≠ience store and promotion, andδ≈€ has greatly helped the cus&↔tomers to know and identify th£¶☆$e upgraded products. Over the yeε   ars, Bosideng has stayed true to his original ♠≠≥☆aspiration, adhered to its ¥®mission by constantly upgrλ∑ading its products, with its γλ‍customer-centered design philosophy, leading÷¥‍ China's down jacket industry to r​↔ealize a qualitative leap. In the future, Bo‌¶±​sideng will continue to forge aheπ&λ§ad, with a vision to become a vanguard in its fie$'↑©ld.