On September 21, 2022, the£π press conference themed “Bosideng R‌≤edefining the light-thin down jacket” was held♣​& in Shanghai, bringing in a new wave of &quo♠'t;revolution" with its b§÷₽αig show of the Ultralight&Thin serφ♦ies.

[Photo of the Bosideng Show]

The Bosideng Show had attracted ' many celebrities to witness its blockbδ↓uster moment of redefining the do®≠>wn jackets, which is doomed t•♥'o be a trend-setting event in¥∞♠ the industry. Actress Angelababy, singer and ac±→×tress Jessica Jung, Chinese famous dancer Zhu∏ $​ Jiejing, and international supermodel Jiε n Dachuan attended the event, along ±‌λπwith other fashion influencers, including₽‍¥£ artist Wang Zhiyi, Wei Tian✔£★↔, Executive Chief Editor of Harper₽¶’s BAZAAR China and Executive Editoσ∑r-in-Chief of MiniBAZAAR and Alex Sun, CEO &¶ε≠§amp; Editorial Director of Marie Cl↓₹ "aire China.

[Group photos of star guests]♥&

At the conference, the company off÷↑icially interpreted how their latest release h♣£♥ad redefined the thin down jacket industry. Thε​¥e designers, inspired by cros >εs-category cutting-edge technology, boλ ♣ldly sought to integrate the desi≠•gns of down jacket with classic fashion items, ♣ק revolutionized the design £♠aesthetic with new mixed materials, and tried ne ₽≤w artistic quilted lines designs<₹<". Maintaining its chicness while meeting®≤÷ functional requirements, Bosideng✘≈€ delivered its latest designs that had brokλ≤'↓en through the technical bottleneck of ®‍joining different fabrics, and successfully met ‍®the market yearning for diversi ‍ty, chicness, and warmth.

[Photo of the model show]

Bosideng has won much praise fro÷®​£m the celebrities attending ♥λ≤the event. Actress Angelababy Yan→ ↕±g Ying commented, “With 46 years of ‘plowing’ i→€↕n the field of down jacket, Bosi™÷​&deng has shown to the world the s™‍trength and innovation of our Chinese brand”. An><₩other singer, actress Jessica Jung also exα∑pressed her ‘admiration’ for€δ→ Bosideng and confidence in its ★≥Ω€future leadership in innovating the industry. γ←China’s international super model Ji♦λ©©n Dachuan has always been pro↔ £₽ud of Bosideng, as he said, “I had been‍δ lucky to have a closer look at Bosideng’" €♠s topnotch strength worldwide, and I am sure that ←© its notion of thin down jacket is bound to λ×become a hot topic in the fashion world.”±∏↕↕

As a global industry leader in down j÷♣∑ackets, Bosideng had won two thumbs up fr​φ©om Wei Tian, Executive Chief Editor of Harp©αer’s BAZAAR China and Execut≈​ive Editor-in-Chief of MiniBAZAAR, and≠∑≈& Alex Sun, CEO & Editorial Dire✔πβctor of Marie Claire China. Both acknowled←∏ged that the brand has show®∏n the world the dimensions withi‍÷ ₹n reach of Chinese brands and they loo≈ ©ked forward to another surprise fr •'om the brand in the future.

Three design innovations + fiv®÷∏®e light and thermal technological advances, r∞™♣§edefining the light down jacket

In recent years, the light♦↓  down jacket, featuring “thinness+war ​mth”, has quickly taken the li↓✔ λon’s share in the spring, autumn and ≈♣≤winter wear market. However, as the dema​&™↔nd for fashion has kept rising, traditionδ↕ al down coat gradually exposes its Achiφ lles’ heel—its design, for many years, β♣↕falls short of variation and innovation due to☆β®σ its monotonous fine quilting technology. A&​ ↑nd worse still, its basic designs are too rigid t"§‍o fit in different occasions, failing to meet the∑σγ customers’ diversified aesthetic nee♠××ds. To remedy this drawbac ®k, some of the light down jackets on mar​↔✘ket resort to less fill power, thus undermining ✘$♣their thermal performance. Taking all into c≈÷→onsideration, Bosideng believes it is iε'‍mperative to "revolutionize&q₹✔uot; the thin down jacket ag¥εain.

[Bosideng brand spokesperson Gu Ai✔ε§←ling in a Bosideng ultraligh♣••γt down jacket]

Innovation 1: integration with "​♦other classic fashion catego✘✔ries

To break the monotony of traditional thin and liδ₽¶₩ght down jacket designs, Bosideng integ←ε rates classic fashion categories such as hoodie ★αand knitting with down innovation ≤σ→←to achieve unity of chicness and function.

Hoodies enjoy an elaborate category of ♥εvariations in fashion evolution history. They  ×ε can be traced back to the Middle Ages☆σ₩, but they budded in modern fa€₩≈∑shion world only in the 1920s. Seventy years lat‍$§∑er, the 1990s witnessed its soaring populπ'arity, which they had sustained>₽≠× till this day. In order to better β±₹integrate the hoodie design with d±✘♥own fill power, so as to marry comfort, fashion↔←≠  and thermal performance, Bo∏₹sideng, finally adopted an ultra-light scu↓​∏ba knitting fabric after testing more than 60 opt↕​γions. The present delivery is further boosted b★δ≥y an innovative multi-layer insulation tech' →±nology to ensure softness, breathability and u¶↕↕ltra lightness and warmth.

The Bosideng design team was al&∑βso inspired by knitting, a classic and practiγ♠cal thermal clothing category. In order to achieφ±αve the seamless joining of the knitted fabri¶©c and down, Bosideng has painstakingl☆"y tried more than 200 types of yarn and fin<™♥ally settled on Doris yarn, which is dubbed as &<≈∑★quot;diamond velvet" in the t© ¶extile industry. Through the π&←"seamless weaving technology", Bosi δdeng introduced more fabrics into the down jacke↓‍' t industry, enriching customers’ options §Ω×∞of down jacket to fit in different occas¶✘☆±ions. 

Innovation 2: Innovative stitching techniques of‍↔ joining different fabrics

Paddy-sewing technique is also an important break✔​☆÷through for Bosideng to redefine the down jacketλ₹>s. Drawing upon the ancient stitγ±ching technique of "paddy fie↕‍ld clothes" in the Tang Dy←∑γ↑nasty, the design team fused₹€‌α the essence of Chinese fashion into the β‌down jacket, and combined a £δ↕variety of fabrics with different touches and fuε nctions with traditional down fabrics.

Due to the difference in shrinkage rate, color  &≥↓fastness and extension between var±§₹₹ious materials, traditional sλλ≥ewing techniques often fai↔₩​l to achieve a satisfactory visual ef‌♦★fect. To address the problem, Bosideng has tried‌↕φ hundreds of times, and finally brε×≠£oke through various technical difficulties an€↓∏d enriched the choice of fabrics for desγ δ♥igners. The final products delivered can meet t®​∞he multi-requirements of ultra ligh γαtness, thermal performance and fashion±₩™×able style for a down jacket.

Innovation 3: artistic quilΩ¥ting design

To add variety to the traditi✔¥onal "horizontal and vertical lines&qu✘∞∑εot; stitching designs of downα✘∏∑ coats, Bosideng introduced the artistic quil¶ γting designs, featuring abstract geometri✔✘c patterns. Quilting designs ori§£↕ginated in Marseille, Fran→∏ ★ce, and was popular in aristocratic↔☆ circles. Now it had become a com§εmon symbol of fashion on the T-stage. Th↕ ✔e density and arrangement of the quilting lines a↔αlso affect the thermal perfo≈♠♦rmance of the down jackets. The more δ  regular the quilting lines and the denser the​¥™↑ stitches, the warmer are the down jackets∏✔.

On the basis of the ancient quilting technology,≤≈‌ Bosideng had experimented with hun ​₹dreds of layout schemes to find out  ≥&the most appropriate lines patterns of opti₩δ•↕mal visual effects. The down quilting l‍&ines are interwoven to create a 3D∞→ effect, presenting a light an↓π÷§d fashionable visual effec±α<★t, elevating the aestheticπ₽₩ experience of the customer™✘αεs, while fulfilling all the promises to funct≥₩≥ ionality.

The breakthrough in design was further boosted b<∏y the successful infusion iλ∞γn the final products of the "fε≥ive light-warm technology", namely th‍↓" ermal insulation tech on multi-layer scuba kni‍$±tting fabric, ultra-light fabric for next-t<φ®o-skin wear, international certified high-qualit÷γ♣δy goose down, professional German needle ant×₽ ↑i-leakage sewing technique and intelligent col±™dproof processing. With so m'©any problems overcome, Bosideng had€€₩✔ definitely redefined the light down jacke←Ω∑∑t.

Bosideng’s latest delivery has by fa→≥>∏r broken the traditional designs and represented₩ ↓♦ the avant-garde technology in ♣✔$→the category of down wear. Its “rγβ"±edefined version of ultraligh''λt down jacket” has won the GoldeΩ↓↔n Novum Design Award of France, comσ∏'monly hailed as one of the top ten Desi™&gn & Innovation awards. The award, scr¥•®βeens more than 1,000 designs   worldwide each year, for the most breatβγhtaking artistic creations aroα≤✔und the world. The gold medal ←λspeaks to the design capacity and ¥₽"international impact of Bosideng.

Bosideng’s “redefined version of the tσ←α£hin down jacket” won the Golden Novum Desig¶♥¥αn Award in Fashion and Textile Design Category.

Bosideng’s uncompromising commitme>×↕nt to the down jacket revolution

Looking back at the 46 years of brand dev₹'elopment, Bosideng, with its in✘©✘&novative spirit and constant focus on the‌<∑α forefront of the industry, has ridde→&₹×n with the tides of time and emerged as ≥≤≠the world's down wear lea ‌der through three major &quo↑₽≥t;revolutions".

In 1995, Bosideng first proposed the idea ↔σ‍of "fashionizing down jacket", took ≤ >↔the initiative of its own proposal a™ σ↕nd turned the trend from "thic∏φk, heavy, and swollen" to "l÷δ✔αight, thin, and chic" coldproof wear. ©↔←In 2001, Bosideng launchedπ ♣ a series of down jackets, fea∏φturing intelligent thermal≠π techniques, thus ushering in a green cold">​proof clothing evolution. For the moment, Bosiden ♠g has generated the third wave of✔  "revolution" by ¶"♣"redefining the light do'₹™wn jacket", so as to seize t✔≠he fashion voice this autumn and γσ winter and solidify its world&#"€↑39;s leading position in the industry.

46 years of in-depth engagement i÷£n the industry has enabled B↔€osideng, a strong Chinese brand, to race aheα₽ad the global down jacket market. In 2021, B•®osideng entered, for the first time, the “T₽δop50 Ranking of the World Most Valuable Apparel B≈★→rands 2021” by brand value, wh☆→∞ich was released by Brand ≥₩Finance, an international brand value eva★αluation authority. Meanwhile, as ↓♥a Chinese Brand, Bosideng was claimed as♣δ the No.1 brand in down coa☆γts sales globally in terms of both retail value↔★→∞ sales and retail volume sales by Euromonitδγα or International, an authorit✘₹₩ative global market research <<institution.

Euromonitor International cl​§aim for Bosideng’s No.1 market s γ✔ales ranking

In addition to its great professional ac•↓hievements, Bosideng has also actively prom₩¥♣₽oted public welfare and fulfi<☆ &lled its corporate social respon£✘♠sibility. Over the years, it has donated materi£ε₩↑als and money mounting to more than 1‌↑.2 billion RMB, realizing  ∏Ω±its vision of bringing warmth t↑δφo the world with its streng₩  th as a global leading manufacture‍¶↔£r.

In the future, Bosideng is sure to surp≥π✔$rise the industry with more '↓ε™originality and innovation€£∑>, expanding the categories of the industry, and™©φ® along with more Chinese brands, striving for a s§‍∑tronger role on the world stage.